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Elon Musk hands over first made-in-Germany Teslas

AFP
The US billionaire even broke into a little dance during the handovers, reviving memories of the slightly awkward jig he did at a launch event in Shanghai in 2020.
AFP
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Elon Musk hands over first made-in-Germany Teslas
AFP

Tesla CEO Elon Musk (left) and German Chancellor Olaf Scholz smile as they attend the start of the production at Tesla's Gigafactory on March 22 in Gruenheide, southeast of Berlin.

Tesla CEO Elon Musk danced for joy at the inauguration of his "gigafactory" electric car plant near Berlin on Tuesday, shrugging off two years of bureaucracy and delays to watch customers drive off with the first Model Y vehicles made in Europe.

"Danke Deutschland!" (Thank you, Germany) Musk tweeted after the red ribbon ceremony, where he joined workers in applauding the first 30 drivers to get behind the wheel of their new cars.

The US billionaire even broke into a little dance during the handovers, reviving memories of the slightly awkward jig he did at a launch event in Shanghai in 2020 that lit up the Internet.

The factory opening caps an arduous two-year approval and construction process that saw Tesla run into a series of administrative and legal hurdles, including complaints from locals about the site's environmental impact.

Having started construction at its own risk, Tesla finally won the formal go-ahead from regional authorities to begin production earlier this month.

The "gigafactory" in Gruenheide, in Germany's eastern state of Brandenburg, is Tesla's first production site in Europe and local officials are hoping it will help the region position itself as a hub for electric vehicle production.

The Californian company aims eventually to employ some 12,000 workers at the site who will churn out around 500,000 Model Y cars annually, the firm's all-electric, compact SUVs.

"We are extremely confident that the world can transition to a sustainable energy future with the combination of solar, wind, plus battery storage and electric vehicles," Musk said in a speech at the ceremony.

"I really want to assure everyone that you can have hope in the future, you should have hope in the future," he added.

Elon Musk hands over first made-in-Germany Teslas
AFP

Tesla CEO Elon Musk (third from right) attends the delivery ceremony at Tesla's "Gigafactory" on March 22 in Gruenheide, southeast of Berlin.

'New era'

Tesla's arrival is expected to jolt Germany's flagship car industry, setting the stage for fierce competition with rivals Volkswagen, BMW and Mercedes-Benz as they pivot from traditional engines to cleaner electric vehicles.

"The new era in the auto industry has now arrived in Germany," said analyst Ferdinand Dudenhoeffer from the Center for Automotive Research.

Tesla's focus on Europe comes as the continent grapples with sky-high energy costs that have sent petrol prices soaring, prompting some drivers to take a closer look at electric alternatives.

The Giga Berlin-Brandenburg is "one of the biggest strategic endeavors for Tesla over the last decade and should further vault its market share within Europe over the coming years as more consumers aggressively head down the EV path," analysts at investment firm Wedbush said.

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