Center announces new CIIE support measures

Huang Yixuan
Hongqiao Import Commodity Exhibition and Trading Center has gathered over 1,200 brands from more than 70 countries and regions, with nearly 70 percent of them related to the CIIE.
Huang Yixuan

Hongqiao Import Commodity Exhibition and Trading Center has announced new measures to better support importers and China International Import Expo exhibitors in entering the Chinese market.

To date, the center has gathered over 1,200 brands from more than 70 countries and regions, with over 10,000 stock-keeping units. Among them, nearly 70 percent of brands are related to the CIIE, while more than 90 percent of businesses have made profits in their first month at the center.

As one of the major platforms offering "6+365 days" exhibition and trading services to support the CIIE, the center in the past year exempted site fees, entrance fees and barcode fees for exhibitors, and offered one-stop services for exhibitors.

During the pandemic, with the support of the Shanghai Commission of Commerce and the Minhang District's economic commission, the center worked hand in hand with exhibitors to overcome difficulties. Not only did it waive all service fees for six months for the businesses in the center, it also provided brand-building and promotion services for expo exhibitors.

The center has arranged five live broadcasts and produced 10 brand-promotion videos to go online during Shanghai’s Double Five Shopping Festival.

At a ceremony on Friday, 10 brands, including Liancheng Overseas Fishery, Chan Chi Mei and Panasonic Electric Appliances, signed up to set up stores at the center. 

Friday marked the 180-day countdown to the third CIIE, and nine brands, including Green Valley, Native Harvest and SinoDrink, were recommended by the center to participate in the expo.

Meanwhile, seven companies, including China Unicom, Shanghai International Convention & Exhibition Center and Orient International Group Shanghai Foreign Trade Co, signed partnership contracts with the center.

To better support CIIE exhibitors and importers, the center will offer a rent-free period of up to six months to incoming merchants, according to Cai Jun, general manager of Shanghai Hongqiao International Import Commodity Exhibition & Trading Co.

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