Pop-up McDonald's store for pedestrian mall

Ding Yining
McDonald's Shanghai is opening a store at Nanjing Road Pedestrian Mall for five days as part of the shopping and tourism landmark's activities ahead of Children's Day on Monday. 
Ding Yining

A coffee and ice cream pop-up store will be set up at Nanjing Road Pedestrian Mall at the weekend by McDonald’s as part of the shopping and tourism landmark’s activities ahead of Children’s Day on Monday.

The pop-up store will be open until 10pm for five days to empower the city's night economy.

Luo Wei, general manager of Shanghai McDonald’s, said he hopes the pop-up store in an open space will attract extra foot traffic as more shoppers are favoring open space activities instead of traditional food vendors and restaurants.

McDonald’s currently has 64 stores in the city that operate around the clock, with 47 offering deliveries.

Deliveries during dinner hours have almost returned to pre-pandemic level while late-night orders are about 80 percent of normal.

Nationwide, McDonald’s is offering children’s theme parties and games across 1,700 eateries in China with customers signing up via WeChat.

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