Technology helps fund managers go digital

Technology is helping fund managers go digital and the utilization of financial technology should be consistent with a company’s business strategy, according to Zhong Ou Asset Management Co Ltd, a mutual fund firm.

The asset manager has built a business system including intelligent investment research, intelligent service and intelligent operation to fund investment.

As a pioneer of applying financial technology to public funds, Zhong Ou set up a fund sales subsidiary in 2015 to explore a new retail service model and help customers and cooperation channels enhance their experience.

Big data technology provides investment research support for its fund managers through information search, macro research and strategy modeling, said Dou Yuming, chairman of the fund.

The company is exploring how to make better use of core AI and big data technologies such as natural language processing, knowledge mapping and machine learning to improve the effect of investment research or assist investment research decision, he said.

"At present, there have been good application attempts in fund research and strategy modeling,” Dou added.

For intelligent service, Zhong Ou has built a customer behavior database and set up a BI analysis team to help find key nodes that affect customers' investment experience, and formulate accurate operating systems and personalized solutions.

As of the end of August, the number of profitable customers increased by 1.8 times compared with 2018, reaching 93 percent, and over half of its users chose to open a fixed investment account, with the repurchase rate of customers exceeding 90 percent.