Shanghai a leader in cross-border e-commerce

Shanghai ranks as the No. 2 city nationwide on cross-border e-commerce by volume in 2019, Amazon announced in Shanghai on Friday.

Amazon will ship products directly to Chinese consumers from its overseas websites during its Black Friday campaign starting from November 28, the company said.

Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou are the top five cities in China on cross-border trade volume, according to figures from Amazon, one of the top e-commerce giants globally.

Currently, Chinese consumers can purchase 20 million overseas products from Amazon sites in the United States, the United Kingdom, Japan and Germany. They can have local language support and Prime services, which offer free shipping on cross-border orders valued over 200 yuan (US$29).

In July, Amazon announced that it would only sell products to Chinese consumers through its overseas sites. The move came from fierce competition with domestic market players including TMall and JD.com, industry insiders said.

In Shanghai, popular products include toys, health-care items and cosmetics. Popular brands among local consumers include Hairdorables, Move Free and L'Oreal Paris.