Summit focuses on digitalization and consumption

Experts and entrepreneurs gathered on Tuesday at a summit on how digitalization will influence today’s consumer industry.

A total of 100 shopping centers in the country have launched new digital marketing schemes based on Big Data analysis and WeChat branding for the coming Christmas and New Year season.

Hosted by Tencent Marketing Solution and Beijing RTMAP Technology Co, the summit also discussed new opportunities, challenges and solutions for domestic cosmetics and fashion industries in the digitalization era.

Innovative business models are also expected to be adopted by a wide number of homegrown brands to develop a complete chain of marketing, digital membership management and interactive consumer experience.