Have fun in the newly opened stores

Li Fei
Cosmetic companies attract Shanghai customers with their innovative approach to retail at new stores in the city.
Li Fei

Les Merveilleuses Laduree opens Shanghai store

Les Merveilleuses Laduree, a cosmetic brand from French patisserie Laduree and Japanese cosmetic company Albion, has opened a store at Raffles City Shanghai. It’s the brand’s first offline store on the Chinese mainland, 10 months after they launched a store on Tmall.

Inside the store there’s a mirror utilizing augmented-reality technology so consumers can apply virtual makeup and try out a range of looks.

A 3D motion-sensing interactive technology claw machine is also featured where customers can control a robotic arm to pick up a prize.

Have fun in the newly opened stores
Ti Gong

Les Merveilleuses Laduree’s new retail store

Have fun in the newly opened stores
Ti Gong

The 3D motion-sensing interactive technology claw machine at Elizabeth Arden's pop-up store.

Elizabeth Arden’s pop-up store

American cosmetics brand Elizabeth Arden launched a pop-up store at Shanghai New World Daimaru Department Store last week. The pop-up store features a Capsules Serum workshop and guests are able to try the company’s products and learn about the technology behind them.

Visitors can take photos in pink and golden capsule balloons and experience innovative beauty products.

Chinese actress Chang Chun-ning was at the pop-up store last weekend to share her beauty tips and meet fans.

There are a number of interactive devices in the pop-up store, the most popular being a pink vending machine offering mini gift boxes of capsules. Customers can get free gift boxes at a scheduled time, once or twice a day.

Have fun in the newly opened stores
Ti Gong

Chinese attress Chang Chun-ning

Have fun in the newly opened stores
Ti Gong

Elizabeth Arden's pop-up store at the Shanghai New World Daimaru Department Store.

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