KFC, Karl Lagerfeld launch limited-edition bags
Limited-edition handbags inspired by the design of KFC’s Big Box
To celebrate the 80th anniversary of KFC’s signature fried chicken, the fast-food brand announced a collaboration with legendary French fashion designer Karl Lagerfeld’s eponymous brand. Inspired by the design of KFC’s Big Box, the bedfellows co-released two limited-edition handbags and KFC’s new uniforms on Tmall.
Meanwhile, a playful fashion show with a circus performance was hosted at the Shanghai Exhibition Center on the launch day on September 4, where KFC staged a special “restaurant” (full of handbags, but no fried chicken) as a runway for models and performers.
The two handbags are both black and white. One is a cow-leather “Unbounded Bucket” inspired by KFC’s famous Big Box with the slogan “KEEP FUN CHIC” on it, while the other is a Dupont paper T-shirt bag printed “who is kk” on the front, and “love from KFC” on the back side.
KFC opened a special "restaurant" (full of handbags but no fried chicken) as a runway at Shanghai Exhibition Center.
Limited-edition handbags co-released by KFC and Karl Lagerfeld
