Cultural IP partnership formed to promote artistic heritage

ARTiSTORY and Dunhuang Inspiration launched a five-year partnership in Shanghai on Wednesday to work with cultural intellectual property.

ARTiSTORY has been authorized to develop and run the Dunhuang IP to spread its artistic and cultural heritage to people around the world in new and creative ways.

Original Chinese culture and traditional arts will be combined with cutting-edge designs for the resulting artistic and cultural products.

ARTiSTORY, a cultural IP licensing firm, also released its 2022 IP themes, including "Dunhuang: Ode to Glamor," which features original design assets taking inspiration from the beauty of Dunhuang.

Other themes include "Let's Play," "Gathering of the Greats" and "Botanical Affairs." Each will collaborate with partners like Pantone Color to tap upcoming trends, providing clients with creative ideas for merchandising, content marketing and immersive storytelling.

ARTiSTORY also announced a cooperation with the National Base for International Cultural Trade (Shanghai) to take more outstanding Chinese cultural products, arts and services to the world.

Ti Gong