China Time-honored Brands Expo brings classic brands with a new look

China's Time-honored brands aren't just marked by history, but also innovation, value and fashion.

At this year's China Time-honored Brands Expo, visitors will experience over 368 national brands, showcasing their signature "new" products at the iconic Shanghai Exhibition Center.

From candies, snacks, to soaps, creams, pens and bikes, almost every brand boasts a history of over a century.

At the expo, many brands have revamped themselves for the modern market, appealing to both old and new patrons with cross-over marketing and livestreaming, as well as a number of innovative approaches.

"The products remind me of my childhood, but they have taken on surprising looks," said a visitor surnamed Wang at the expo. "We should really give them a new shot."

If you go:

Time: 10am-4pm until September 24

Venue: Hall E1, Shanghai Exhibition Center

Address: No 1000 Yan'an Road M. 延安中路1000号

Ticket: Free