Jiaxing rolls out offers to revitalize tourism

Hu Min
The city in neighboring Zhejiang Province is promoting new passes to major tourism attractions, as well as itineraries focused on ecology and health.
Hu Min

Cultural and tourism authorities in Jiaxing City, neighboring Zhejiang Province, have released a number of online and offline measures including a new tourism pass, "cloud promotions" and new spring itineraries to lure tourists in the Yangtze River Delta region to the city and spur its tourism recovery.

A new single pass designed for tourists in the delta region allows them to visit six key attractions in Jiaxing. These include the Meihuazhou scenic area, known for its peach blossoms, the Nanbei Lake scenic area featuring unique hill and lake landscapes, and the Qiyuan Garden, one of China's most famous classic gardens.

"Cloud tours" to attractions in the city with officials serving as tour guides are being hosted as the annual Jiaxing City ecological, cultural and tourism festival and the Nanhu Lake Peach Blossom Festival have kicked off over the weekend.

The Jiaxing City Culture, Radio, Television and Tourism Bureau has also released 10 ecological and health tour itineraries featuring outdoor activities like flower appreciation, cycling, hiking, and picnic tours, connecting 28 tourist attractions in the city.

Fifty-one A-level tourist attractions such as Xitang ancient town and Nanbei Lake scenic area will offer free admission to all medical workers in gratitude for their contribution in the battle against the coronavirus. 


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