SAIC's MG 6 to heat up battle | Shanghai Daily

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December 11, 2009

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SAIC's MG 6 to heat up battle

SHANGHAI Automotive Industry Corp yesterday launched the MG 6 in China to compete with Honda's Civic, Toyota's Corolla and Volkswagen's Sagitar in the competitive mid-class car segment in China.

The MG 6 mid-class hatchback, equipped with a 1.8-liter turbo engine, will be produced by SAIC Motor Passenger Vehicle Co in a plant in the city's Lingang.

"There will be market potential for the MG 6 if SAIC prices the car competitively," said Ye Sheng, an auto analyst at automotive consulting firm, B. Thinking Management, in Shanghai.

The nation's biggest car maker will also start production of the MG 6 in a plant in the United Kingdom next year as it tries to revive the 85-year history of the British icon globally. It said the MG 6, which debuted at the Shanghai auto show in April, is specifically designed for Asian and European markets.

SAIC has operated the sporty MG brand as its own since the car maker acquired smaller domestic rival Nanjing Auto at the end of 2007. SAIC now produces the MG 7, MG 3SW and MG TF sports car in China as well as the Roewe series that came from the Rover Group of the UK.

Tang Yuejin, communications director of SAIC Motor, said the MG 6's unique design targeting young consumers would be its competitive edge.

SAIC Motor will also launch a new smaller-engine MG 3 sedan in 2010.




 

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