Tesla suffers Q3 loss in bid at high volume output
Print Edition
TESLA Inc’s first attempt at high-volume production isn’t going as well as it hoped — and the company has a record quarterly loss to show for it.
Tesla posted a US$619 million loss in the third quarter as it spent heavily to clear up production holdup and bring its hotly awaited Model 3 sedan to market.
The loss, of US$3.70 per share, compared to a profit of 15 cents per share in the July-September period a year ago. That was a far bigger decline than Wall Street had predicted. Analysts polled by FactSet forecast a loss of US$2.85 per share.
The US$35,000 Model 3 — which is half the cost of Tesla’s previous models — could move Tesla from a luxury niche automaker into the mainstream. It introduced the Model 3 in July with a massive party at its Fremont, California, factory.
Tesla CEO Elon Musk promised that the Model 3, which has more than 500,000 potential buyers on its waiting list, would be simpler to make than Tesla’s previous vehicles and not plagued with the same delays. But the company produced just 220 Model 3s in the third quarter, below the 1,500 Musk promised.
And the problems will continue. Tesla said it now expects to make 20,000 Model 3s per month by the end of 2018’s first quarter. Musk had initially set a target of December for that production. Musk said a supplier to the battery factory was partly to blame for the delays.
“Tesla is learning what traditional automakers have long known — mass vehicle assembly is complicated and expensive,” said Michelle Krebs, a senior analyst at Autotrader.com.
Musk — who held the company’s earnings conference call from the company’s Nevada battery factory — insisted things were improving. He said Tesla will likely be making a few thousand Model 3s per week at the end of this year.
“I was really depressed about three or four weeks ago,” he said. “Now I can see a clear path to sunshine.”
And while some customers may be frustrated by the delays, they’re not necessarily losing faith in Tesla.
“It is disappointing, but I would rather that Tesla make the car correctly and to an optimal finish than rush and turn out a disappointing product,” said Lisa Gingerich, a Milwaukee-based attorney who reserved a Model 3 within minutes of the order bank’s opening in March 2016. “At the rate Tesla is producing, the Model 3 may be my Christmas present to myself next year!”
A defiant Musk also stressed the 14-year-old company recently delivered its 250,000th vehicle, up from 2,500 just five years ago.
“For the skeptics out there, ask them, which one of them predicted that Tesla would go from 2,500 units delivered to 250,000 units now? I would suspect zero,” Musk said.
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