3-D way to watch World Cup in 2010 | Shanghai Daily

The story appears on

Page A14

December 5, 2009

GET this page in PDF

Free for subscribers

View shopping cart

Related News

Home » Business » Consumer

3-D way to watch World Cup in 2010

THE 2010 World Cup is going 3-D.

Sony Corp said yesterday it has signed a deal with FIFA, the international football governing body, to record up to 25 World Cup games in 3-D -- a technology that gives viewers an illusion of depth on the screen.

The Japanese electronics and entertainment company is one of several electronics makers planning or working on 3-D technology for TVs and movies. Sony makes 3-D capable video cameras, and plans to sell 3-D TVs for homes next year.

People wear special glasses to see 3-D footage because the illusion of dimension is created by sending different images to the left and the right eye, although manufacturers are working on upgrades that will show 3-D without glasses.

Chief Executive Howard Stringer expressed his enthusiasm for watching a soccer game in 3-D in an interview this week.

"I thought that was very cool," he said at Tokyo headquarters.

Most 3-D releases so far have been animation films but the feature is gradually spreading to other genres, such as the soon-to-be-released sci-fi epic "Avatar."

Stringer said sports was definitely one area 3-D could display its strengths.

He also said he wanted to see "thoughtful" movies someday being made in 3-D. He ruled out Michael Jackson videos and the next "Spider-Man" movie as 3-D possibilities.

For now, 3-D video of the World Cup in South Africa won't be shown in TV broadcast for homes, said Sony, which makes Bravia TVs, Walkman portable players and PlayStation 3 game consoles.

They will be shown at Sony booths at FIFA events in some cities in June and July.




 

Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.

沪公网安备 31010602000204号

Email this to your friend