A new burger comes to town | Shanghai Daily

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A new burger comes to town

THE United States burger brand Carl's Jr today announced its entry in the Chinese market by opening its first store in Shanghai.

The new restaurant is in the Raffles City Mall and is the first of more than 100 Carl's Jr restaurants to be developed over the next eight years in China, Ned Lyerly, senior vice president of global franchise development of Carl Karcher Enterprises Inc said.

Company executives are confidence of success in China although it faces tough competition from the world's largest fast food chain, McDonald's, which runs more than 1,000 restaurents in China.
And Burger King, the world's second largest burger chain, has announced plans to open between 250 and 300 outlets in China over the next five years.

"Our research in big cities told us that consumers have strong desire to graduate to something more sophisticated in terms of taste, restaurant experience and value," Lyerly said. "We want to be both profitable and opening more stores."

Carl's Jr.'s business in China will be managed by a master franchisee, Shanghai Star Food F&B Management Co Ltd, a venture between Singapore's BreadTalk Group and Aspac F&B Group.
Carl's Jr. operates over 1,200 restaurants across the world including in the US, Mexico, Malaysia, Singapore and Russia.



 

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