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March 24, 2015

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Coca-Cola, partners upgrade Clean Water Project

LAST Sunday, the World Water Day, Coca-Cola China and One Foundation joined hands with partners in a variety of fields to launch the brand new solution for the “Clean Water Project.” The initiative is aimed at upgrading the “Clean Water Project,” tapping joint efforts to counter the challenges of drinking water safety in rural schools.

At the press conference, the upgraded water purifier adopting the world’s leading nanofiltration technology under the “Clean Water Project” made its debut. The brand new purifier adopts children-friendly exterior design and operation interface. Based on rural children’s habits in drinking water and the environment where the purifier is used, the managers of the project also designed supporting water bottles for children.

Under the upgraded solution, the “Clean Water Project” integrates the smart information transfer functions via the Internet of Things technology to the management process. Previously, engineers had to walk a long way in order to obtain the maintenance information of the equipment, but now principals and teachers are able to know it via the “Shake It” function on their mobile phones and transfer it back to the database at the headquarters of the “Clean Water Project.”

In the past three years, Coca-Cola China and One Foundation were not alone in this campaign. A growing number of partners have joined in the “Clean Water Project.”

By the end of 2014, the project had provided more than 300 water purifiers to 283 rural schools and launched on-campus education programs of drinking water safety and sanitation, thus effectively boosting the quality of children’s drinking water and enhancing their awareness of drinking water safety. By the end of this year, the “Clean Water Project” is expected to cover 600 rural schools and to improve the quality of drinking water for over 200,000 rural children.

In 2015, Coca-Cola China and One Foundation will continue to cooperate with research institutes, governments, enterprises, NGOs and people from all walks of life to create a public welfare platform that everyone can participate in.

Zhang Huaying, vice president of Coca-Cola Greater China and Korea said: “Premier Li Keqiang has said in a letter to students under the Project Hope that he would not allow children to lose a leveling playfield due to poverty. That’s a value that exceeds public welfare itself. We often talk with our partners in the ‘Clean Water Project’ about ‘Clean Water, Clean Heart.’ That’s the belief behind the project. The ‘Clean Water Project’ is a public welfare program for all of us. Everyone can join in it and become the driving force for a change in the future.”


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