Tie-up to boost O2O sales
Print Edition
RETAIL conglomerate China Resources Holdings made another step into the online to offline retail sector by joining hands with e-commerce giant JD.com’s grocery delivery platform JD Daojia.
China Resources’ supermarket arm, CR Vanguard, has linked its outlets in Nanjing and Hangzhou with JD Daojia. The tie-up will be gradually extended to as many as 2,000 China Resources’ various retail outlets in over 30 cities nationwide, according to a joint statement issued yesterday.
The tie-up came after China Resources’ strategic tie-up with Tencent, which was announced last week. The two parties said their collaboration covers a wide range of areas including smart cities, commercial property management, cloud computing and retailing.
Tencent holds about 20 percent in JD.com.
JD Daojia works with supermarkets and convenience chain stores such as Walmart, FamilyMart, Yonghui and Lianhua Supermarket, as well as other grocery stores and pharmacies across 370 cities nationwide.
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