Best of British
Print Edition
THE largest exhibition of British brands in China opened its doors recently at the Shanghai Exhibition Center. The four-day event highlighting British lifestyle, innovation and excellence presented more than 150 selected British fashion, design, food, wine, education, travel, technology and innovation brands, aiming to strengthen business partnerships between China and the UK.
From century-old favorites such as Rolls Royce and Dalmore Whiskey, to exquisite British brands new to China, the exhibition “Best of British” offered local visitors a discovery of leading brands from the UK.
The exhibition also hosted performances by popular British soul musician Rhys Lewis and rising classical stars, the Ayoub Sisters, and screenings of a range of British films.
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