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FRENCH fashion label Saint Laurent, part of Kering, will start selling online in China through a JD.com portal, joining shopping players like Alibaba in trying to tap strong luxury goods demand from Chinese consumers.
The French brand, created in 1961 by its late founder Yves Saint Laurent, said earlier this week it was partnering with Toplife, a platform launched last October by JD.com which aims to woo luxury buyers with same-day deliveries and premium services. It rivals Luxury Pavilion, a similar portal launched in August which is backed by Alibaba’s Tmall platform and features products from fashion groups such as Burberry.
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