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July 29, 2018

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Shimao reopening

SHANGHAI Shimao Festival City is about to open to the public in late September, featuring chic fashion labels and boutique stores. Sitting at the core of the Nanjing Road E. business area, the shopping mall has been closed for one year for a face lift and brand upgrading.

The newly refurnished mall is about to cater better to the younger generation, with a series of concept stores, including a travel-themed bookstore, a music salon featuring vinyl records and click-and-mortar of Rishiji, a popular lifestyle vlog production.




 

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