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Jaguar Land Rover eyes on larger dealership network

Jaguar Land Rover will further expand its dealership network in China in order to meet the growing demands from Chinese consumers.

Frank Wittemann, president of Integrated Sales Marketing & Service of Jaguar Land Rover China and Chery Jaguar Land Rover, delivers a speech today.

Jaguar Land Rover will expand its dealership network in China in order to meet the growing demands from Chinese consumers.

The company plans to open another 100 dealership stores in China in the near future, up from the current 220-plus stores, according to the data released from the company today.

“We are going to increase the number of dealership stores as our sales continue to grow this year, " said Frank Wittemann, president of Integrated Sales Marketing & Service of Jaguar Land Rover China and Chery Jaguar Land Rover. "We are on track for 2017 to be our best year ever in terms of sales.” 

Jaguar Land Rover sold 104,667 vehicles in China in September, up 27 percent compared with the same period last year. The company’s annual sales increased six-fold from 20,000 units in 2010 to 120,000 units in 2016.

The company is also going to further strengthen the localization of its models. The sales of localized vehicles now account for about 50 percent of the total sales, according to the company. 

"We already have three localized models and I am very positive on the outlook for the sales growth next year as we will bring our fourth and five localized models named Jaguar XEL and E-pace in 2018," Frank Wittemann added.


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