Lincoln bets on SUV sector in China
Lincoln, the premium car brand of Ford, will further expand its sport-utility vehicle lineup this year as the company expects the segment will further grow in China.
"There are two reasons why we will focus on the development of sport-utility vehicle segment this year. First, China's sport-utility vehicle market has developed rapidly. We expect the market will further grow in the coming years. Second, it will also help us to further enrich our product lineup," said Amy Marentic, president of Lincoln Asia Pacific.
The company said it will bring three sport-utility vehicle models to the China market in 2018, including Navigator, MKC and Nautilus.
“Lincoln expects its products to cover entire sport-utility vehicle segment, which means we will have small, medium and large sport-utility vehicles in China,” said Amy Marentic.
The company also mentioned that its sport-utility vehicle will target consumers aged over 30 years old and mostly male. The current age of Lincoln's Chinese buyers averages 36, according to the company.
Lincoln China sold a total of 54,000 vehicles in 2017, up 66 percent year-on-year. The company said the growth last year is mainly contributed by its sedan models.
In 2017, sales of Lincoln’s sedan segment jumped about 200 percent year-on-year. Lincoln's focus on sport-utility vehicle this year will be a step further after it achieved relatively high growth in the sedan market.