Biz / Auto

Sino-British joint venture to target young Chinese with new SUV

Chery Jaguar Land Rover Automotive plans to target young Chinese consumers with the launch of their new premium sport-utility vehicle named the Jaguar E-PACE.

Chery Jaguar Land Rover Automotive, a Sino-British joint venture, plans to target young Chinese consumers with the launch of their new premium sport-utility vehicle named the Jaguar E-PACE.

Murray Dietsch, president of Chery Jaguar Land Rover, said that China is the company's largest single market globally, and that the automaker puts great emphasis on the new generation of Chinese customers who look to stand out and lead an independent and enjoyable life.

In order to meet young consumers' expectations for premium vehicles, the automaker launched its new model, named E-PACE, on Wednesday night. 

It is the first model to roll off the production line of the company's expanded Changshu plant in Jiangsu Province. The plant will boost total vehicle output capacity by an extra 70,000 vehicles annually, about 50 percent of its previous annual capacity.

Chris Chen, deputy president of Chery Jaguar Land Rover, said that the company will continue its momentum in the next few years, delivering Chinese consumers with the latest and most advanced technologies and products.

Established in November 2012, Chery Jaguar Land Rover is a 50:50 independent joint venture formed between Chinese auto manufacturer Chery Automobile Co Ltd and UK auto manufacturer Jaguar Land Rover. It is the country’s first Sino-British premium automotive joint venture enterprise.


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