Ant's Zhima teams with Jiaotong University on credit system for students
Ant Financial’s credit rating unit, Zhima Credit, is teaming up with Shanghai Jiaotong University for the country’s first university-based credit system for students.
Based on credit scores determined by Zhima, students can enjoy waivers on bicycle rental deposits, deposits for library borrowing and a range of other campus services.
Zhima Credit officials say they hope the new service will help build students’ awareness of credit reference systems and relevant services.
It will also provide 100 million yuan (US$15 million) for an entrepreneurship fund to support college students with startup ventures and to expand the acceptance of credit-scoring services.
Zhima evaluates credit levels for Alipay users on a monthly basis by taking into account the status of their credit card bills or possible fraudulent activities and users with higher scores are able to access benefits such as waiver of hotel or house leasing deposits.
Zhima is seeking to help mobile payment users to build a “sincerity culture” where customers can build up a credibility profile based on credit records and non-financial aspects such as academic performance.
This will make it easier for them to more easily enjoy more public and commercial services.
