L'Oreal steps up green strategy

L’Oreal China will focus more on green production and distribution and is on target with its sustainable development plans, says L’Oreal China CEO Stephane Rinderkech.

During a recent tour of the cosmetic giant’s Shanghai research and development center in Pudong New Area, Rinderknech said L’Oreal China aims to be a leader in forging a greener industrial value chain.

“We have made a lot of effort, like the reduction of packaging, more use of renewable materials and, most recently, not using adhesive tape in our deliveries during the Singles Day shopping,” said Rinderknech.

“To be environmentally friendly is our self-imposed requirement, which also caters to the demands of the younger generation who are very environmentally conscious.”

In a newly released report, L’Oreal China said it had halved carbon dioxide emissions by the end of July this year from 2005 levels and reduced the use of water by 59 percent.

Among its new products this year, 80 percent were developed in line with the company’s green commitments.