3M purification exhibition like a breath of fresh air

In enhancing Chinese consumers' interactions with these technologies, the company hopes to "enhance their awareness and understanding on air purification."
Ti Gong

The three-day exhibition started yesterday at the 798 Mirror Lake Art Space, Beijing.

US-based multinational corporation 3M Company launched an exhibition in Beijing aiming to tap China’s fast growing air purification market.

The three-day exhibition, which began yesterday at the 798 Mirror Lake Art Space, allowed visitors to walk through a giant model of a valve, to learn how particulate matters are captured, and understand how air purification technologies work via experiments and consulting experts.

In enhancing Chinese consumers’ interactions with these technologies, the company hopes to “enhance their awareness and understanding on air purification,” which helps further business development in this region, said Stephen Shafer, Managing Director of 3M China.

China has become one of the most-coveted markets for global air purification companies, in line with the rising attention for air pollution in this country, especially in the north area.

Its air purification industry has reached a market size of 30 billion yuan (US$4.5 billion), according to the 2016-2020 China Air Cleaner Market Research and Investment Forecast Report.

Ti Gong

Stephen Shafer, Managing Durector of 3M China, Visits the exhibition.

Meanwhile, demand in this region is still growing, fast driven by the tightening environmental rules, which would boost the sales of air purifiers to grow around 20.8 percent annually from 2017 to 2021, GF Securities predicted.

Educating consumers on air purification technologies will help them better protect their health via scientific measures and choose the high-quality products, Shafer added.

The essence of air purification products is filtration technology, on which 3M has been working for over half a century. The company has developed a measure to capture particles down to a size of 0.3 micrometers, “which are the most difficult to capture, and thus the technology ensures effective protection from bacteria, virus and other particle pollutants in the air,” the company said.

In China, the company has enjoyed sales growth over past years by selling respirators (masks to filter PM2.5) and purifiers both indoors and in cars.

China sells around 5 million air purifiers every year, said Liu Qing, deputy secretary general at the China Consumers Association.

“But the market remains at a beginning stage with nearly 30 percent of the products unqualified,” he said. “Consumers remain confused to tell the good from bad.”

Ti Gong
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