Oppo taps big cities for sales

Chinese smartphone vendor Oppo is tapping its "brand upgrade" strategy to woo consumers in big cities by opening a flagship store in downtown Shanghai.

Chinese smartphone vendor Oppo is tapping its “brand upgrade” strategy to woo consumers in big cities by opening a flagship store in downtown Shanghai. 

Oppo, the No. 2 smartphone vendor in China, also plans to open more stores in other first-tier cities to “directly communicate with consumers,” said Wu Qiang, vice president of the company.

Opening stores in first-tier cities represents a brand upgrade as Oppo and Vivo have so far targeted third and fourth-tier cities where consumption means are limited, according to analysts.


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