Oppo banks on AI and AR in new flagship R15

New phone starts selling nationwide today.

Oppo, the world’s No. 4 smartphone brand, has started selling its new flagship R15 model nationwide today as it bids to draw young consumers with artificial intelligence and augmented reality features.

Oppo is banking on the AI and AR features in the new model which offers young users the ability to take better low-light, selfie and group pictures in various environments, said Oppo which has more than 200 million young users globally.

In 2017, Oppo was the world’s No. 4 smartphone brand with a market share of 7.6 percent, behind Apple, Samsung and Huawei. It sold 118 million smartphones globally, up 12 percentyear on year, said International Data Corp, a US-based research firm.

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