Lenovo resurrects own smartphone brand

Four years after ditching its own smartphone brand, Lenovo brings it back to offer consumers  competitively-priced models.

Lenovo Group Ltd feels it's time "to restart our own brand" to offer consumers competitively-priced smartphones, China's biggest personal computer maker said on Tuesday in Beijing.

Lenovo became the world’s third biggest smartphone vendor in 2014 after paying US$2.9 billion to acquire Motorola Mobility. It then stopped using the Lenovo brand in the mobile phone market. 

“It’s time to restart our own brand and offer consumers really competitive products,” said Liu Jun, Lenovo China president, at a launch ceremony for its Z5 flagship model with bezel-less screen, 6 gigabyte-memory and a 16-megapixel camera with artificial intelligence technology.

The smart device, cloud computing and other business are new growth engines for Lenovo as the company is now facing cut-throat competition in the “saturated” market, Liu added.

Huawei, Xiaomi, Oppo and Vivo are the top smartphone vendors in China, according to  analysts.

The Lenovo Z5 sells from 1,299 yuan (US$203), half the price of other domestic Android models. The company also unveiled an entry-level  phone priced from just 599 yuan. 

Lenovo resurrects own smartphone brand
Zhu Shenshen / SHINE

Lenovo launches a new price-competitive flagship model Z5 in Beijing today.

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