Ping An Bank steps up services for wealthy customers

The bank will cooperate with fund management companies to expand the range and depth of services it offers its high net-worth customers.

Ping An Bank said yesterday it aims to build a high-quality investment information-sharing platform for its high net-worth clients through systematic joint operations with fund management companies.

The Shenzhen-based joint-stock commercial lender said that it would work with fund managers on personnel training, products and after-sales service.

During the next one to three years, the bank would establish a platform offering comprehensive solutions for high-wealth customers, said Cai Xinfa, the special assistant to Ping An Bank’s president.

The platform will integrate private bank and investment bank services and utilize smart technology, Cai said.

China’s financial industry is undergoing unprecedented changes. And the days have gone when people could obtain steady returns through simple investments in fixed income products.

This has forced individuals and financial institutions to adapt their investment philosophies.

Banks are shifting their business model from marketing simple products to offering comprehensive investment solutions for the benefit of customers and the bank.

Ping An will also offer other value-added services such as health management.

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