Vivo extends partnership with NBA

The deal between China's third-largest smartphone maker and the American National Basketball Association is part of Vivo's strategy for international expansion.

China's third-largest smartphone brand, Vivo, has extended its cooperation deal with the US National Basketball  Association to become the "presenting partner" of NBA China Games through 2020.

One of the world's leading makers of smart devices and mobile Internet services, Vivo aims to expand globally, particularly by targetting young consumers through the cross-industry cooperation.

Vivo and NBA China formed their partnership in 2016. The 2018 NBA China Games features the Dallas Mavericks against the Philadelphia 76ers on October 5 at the Mercedes-Benz Arena in Shanghai and again yesterday in Shenzhen.

The NBA has an estimated audience of about one billion people worldwide. The new partnership will help Vivo pursue its overseas expansion and bring a better 3experience to its customers — generally young and interested in sports and fashion, Vivo said in a statement.

In the second quarter, Vivo sold 19.9 million smartphones in China, 19 percent more than the same period a year earlier, ranking it behind market leaders Huawei and Oppo.

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