Expo provides Nestle platform to improve consumers' quality of life
Nestle, the world’s largest food and ingredient company, has brought more than 100 products from 16 countries, to the site of the China International Import Expo.
China has invited companies with deep roots in the country to keep innovating and looking for new growth points on the back of the nation’s consumerism prosperity.
Nestle, the world’s largest food company, has brought more than 100 products from 16 countries, ranging from infants to adults, from individuals to families and from people to pets, to the site of the China International Import Expo. Among them, more than 30 were making their debut on the Chinese market, including coffee, pet food and seasoning.
The products were transported all the way from Switzerland, Netherlands, United Kingdom and Germany. In particular, there were also products from the “Belt and Road” countries such as Singapore, Thailand, Ukraine, Romania, Russia and Malaysia.
Rashid Qureshi, chairman and CEO of Nestle China, said the company, which already has a wide coverage of businesses in China, was very honored to participate in the first import expo on the occasion of the 40th anniversary of China's reform and opening up.
“This is a major measure of China to support trade liberalization and economic globalization, actively open its market to the world and promote economic and trade exchanges and cooperation with various countries,” said Qureshi. “As one of the first foreign-funded companies to enter the Chinese market, Nestle looks forward to demonstrating global nutritious and healthy food through this new platform, with an aim to enhance quality of life and contribute to a healthier future for the consumers.”
Rashid Qureshi, chairman and CEO of Nestle China, poses with the firm's exhibition sector for pet food. The Pro Plan Bright Mind dog food imported from Australia, which made its debut in China, may stimulate the brain vitality and improves memory, attention and trainability of dogs aged seven years and older.
One highlight of the booth Nestle occupied at the expo was the pet sector. For pet owners, Nestle prepared the Purina pet food series, including Pro Plan cat and dog food from Australia and Fancy Feast, canned cat food from Thailand.
Pro Plan Bright Mind dog food, imported from Australia, used Nestle's Purina’s leading research technology to provide revolutionary life-changing nutrition for pets. This product may stimulate the brain vitality and improves memory, attention and trainability of dogs seven years of age and older within 30 days.
The Wyeth Illuma infant milk exhibited at the booth of Nestle
