Mars enters a new phase in China

US food manufacturer exhibits healthy products at the import expo and outlines its China strategy of a transition from "being present" to "being relevant."
Ti Gong

The Mars booth at the China International Import Expo.

Food manufacturer Mars Inc exhibited more than 100 healthy and natural imported snacks and pet food products at the first China International Import Expo with the theme “Tomorrow Starts Today.”

The display was to demonstrate Mars’ commitment to meeting the growing needs of Chinese consumers and their pets for more healthy options.

As it approaches its 30th anniversary in China, Mars is entering the next phase of its development in the market. It has outlined its China strategy as a transition from “being present” to “being relevant” in response to upgraded consumption, new retail methods and trade liberalization.

An array of nutritious food, snacks and pet products were on show and there were market launches of products previously only available abroad.

“As a multinational company, Mars appreciates the opportunity to participate in the CIIE, which offers a comprehensive platform to showcase and exchange ideas,” said Stephen Badger, the company's chairman.

“Tomorrow starts today. China is hugely important to the future of not just Mars, but also the world. Mars is committed to creating mutual benefit for consumers and stakeholders across the entire value chain and contributing to a brighter future for China,” he said.

Among the new products, the Kind brand of healthy snacks made its overseas debut at the expo. Using natural ingredients, they are free from preservatives, artificial flavorings and colorings, offering consumers snacks the company says are nutritious yet tasty .

Mars also launched its condiment and sauces brand Masterfoods to offer consumers more cooking options, and debuted some products for pets.

Mars will continue to increase its investment in digitalization and product innovation for the Chinese market, said Badger.

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