OnePlus 7 series aims to excite domestic users

China may account for 30 percent of OnePlus sales this year.

OnePlus, a Chinese smartphone startup which previously focused on the overseas market, is expected to do well in the domestic market, especially in the US$400+ segment, Shanghai Daily learned on Monday.

The Chinese market may account for 30 percent of OnePlus’ global sales this year, compared with less than 10 percent a few years ago, the company said.

The company is one of the top five USS$400+ smartphone brands worldwide, with a growing market share in North America, India and other regions.

OnePlus has begun sales of its new OnePlus 7 and OnePlus 7 Pro models in Beijing, Chengdu, Shanghai and Shenzhen, with a starting price of 2,999 yuan (US$440). “Several thousand" customers queued up to purchase the new models.

On JD.com, more than 1 million users have pre-ordered the new models.

Besides a Snapdragon 855 processor and camera with stabilized features, OnePlus models have a next-generation screen optimized for games and video. Development of the screen cost OnePlus over 100 million yuan and took two years.

Overseas, including the United States, OnePlus has launched 5G models and developed links with Qualcomm and carrier EE, said Liu Zuohu, OnePlus CEO.

OnePlus has established a global tech community with 5.5 million users from 196 countries and regions.


OnePlus 7 series aims to excite domestic users
zhu shenshen / SHINE

People queue up in Shanghai to purchase new OnePlus models at the weekend. 

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