Bula! Fiji signs Ctrip deal to attract Chinese visitors
Amanda Wang (right), general manager of destination Marketing for Ctrip, Tourism Fiji chief executive officer Matthew Stoeckel (center) and Fiji Airways general manager of global marketing Christina Templin sign the MOU.
Online travel operator Ctrip has signed a memorandum of understanding with Tourism Fiji and Fiji Airways to provide more rich and diverse tour packages to Fiji for Chinese travelers.
Ctrip will work with Tourism Fiji — the Fijian government's tourism marketing arm — and Fiji Airways to cooperate on destination marketing and product development under the MOU signed on Tuesday.
"Island tourism is popular among Chinese tourists, with an increasing number of Chinese tourists are visiting Pacific countries and Fiji is one of the most popular destinations with its unique natural tourism resources and pleasant weather," said Amanda Wang, general manager of Ctrip's destination marketing.
Ctrip will also provide Fiji with integrated marketing channels including online and offline solutions under the MOU.
"China is Fiji's fourth largest market and we are confident that this collaborative approach will significantly assist Fiji to attract more visitors," said Tourism Fiji chief executive officer Matthew Stoeckel.
Fiji applies a visa free policy for Chinese citizens staying up to 30 days.
