Antica Gelateria del Corso brings frozen charm
Food company Nestle continues to expand its product portfolio in China by introducing an Italian ice cream brand on Friday to meet people's rising demand for quality and diversified food.
The company will sell premium ice cream products of Antica Gelateria del Corso from Parma Italy on the Chinese mainland through digital channels including Alibaba’s Tmall. A pop-up store in Shanghai’s downtown was also set up to test the market potential for consumption of this premium product.
The ice cream products of Antica Gelateria del Corso are priced at around 40 yuan (US$5.82) for a cone with two scoops of different flavors.
China’s ice cream market has jumped to be the world’s biggest at 100 billion yuan, according to Mintel global report data. But per capita consumption in the country averaged 2.5 kilograms, only a quarter of Japan and a ninth of the US.