Angry Birds fans flock to WeHotels
Angry Birds activities are hosted at WeHotel hotel.
WeHotel, the hotel-booking app of Jinjiang International, is launching a variety of activities related to "The Angry Birds Movie 2" in a cross-industry cooperation.
These include a 2,000-kilometer journey from Guangzhou to Shanghai, and Angry Birds parties at WeHotel hotels.
The Angry Birds trip will visit tourist attractions in Shantou, Xiamen, Xiapu, Wenzhou and Hangzhou along the way.
At WeHotel hotels, fans are invited to play games. Hotel rooms have been given an Angry Birds look, and lucky draws for film tickets and Angry Birds gifts will be held.
WeHotel covers more than 10,000 hotels, including some 40 brands owned by Jinjiang, in over 120 countries and regions.
The hotel giant is the second-biggest hotel group in the world, following Marriott International, since its acquisition of Radisson Hotels.
Fans of Angry Birds participate in games.
