Nubia bets on eSports with Red Magic

Zhu Shenshen
The smartphone maker has launched a gaming-specific device designed with input from professional players and customized for over 100 mobile titles.
Zhu Shenshen

Smartphone maker Nubia outlined its strategy for the mobile eSports market on Friday in Shanghai with the unveiling of a new gaming-specific handset and operating system. The company also announced partnerships with many of the country's top online entertainment firms.

Nubia's new phone is the Red Magic 3S, the flagship model of its Red Magic range. The device is optimized for gaming based on feedback from professional players and customized for over 100 popular mobile games. It features Snapdragon 855 Plus chip technology and an improved camera.

The company also rolled out RedMagic OS 2.1, an upgraded operating system which features CPU, GPU and rendering systems all optimized for gaming.

Among its announced mobile gaming and eSports partners are major names like Tencent, NetEase and iQiyi.

Shanghai is being cultivated as a global eSports hub. It will hold the 2019 eSports Shanghai Masters in November as part of the city’s first eSports league.

Global mobile gaming revenue is expected to hit US$68.5 billion in 2019, accounting for 45 percent of total gaming market. 

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