LEGO Group and Tencent renew partnership

The LEGO Group and Tencent announced on Wednesday to renew their memorandum of understanding to further consolidate and expand their partnership in digital play experiences for Chinese children.

In the next two years, the two companies will seek deeper collaboration in video, games and digital child safety, while exploring opportunities to cooperate in areas of digital social community, intellectual property and corporate social responsibility.

Paul Huang, senior vice president of the LEGO Group and general manager of LEGO China, said that the extended partnership is expected to offer more creative and safe digital play experiences for children in the country.

Under the new agreement, the two companies will work together to create high-quality digital content, aimed at enriching children's digital play experiences and protecting their safety in the digital world.

About one-third of the world’s Internet users are under 18, while in China the figure is 20.9 percent. The two companies will continue to share their experiences in protecting children's digital safety and improving children's digital literacy, as well as conducting research to provide insights and guidance for the general public.