Skyworth targets high-end market with 8K

Zhu Shenshen
Chinese electronics giant launches TVs with the latest ultra-high definition technology that are needed by people in the digital age, says its chairman. 
Zhu Shenshen

Skyworth, a Chinese TV giant, aims to expand in the 8K, AI and business sectors to diversify business and tap into the high-end market, the company said on Wednesday.

People in the digital age need high-tech TVs with 8K, an ultra-high definition display technology, said Wang Zhiguo, Skyworth’s chairman and president.

The company has launched 8K TVs at a starting price of 11,999 yuan (US$1,765) for the 65-inch model. 

In the first seven moths, Skyworth said its market share in the OLED market in China hit 45 percent, followed by Sony and Hisense. 

The 5G network, 8K video recording and other technology development will boost 8K TV sales in China, according to analysts.

With surging demand for 8K displays and decreasing costs, 8K technology will also be used in business sectors in cinemas, offices and other public sites such as airports and shopping malls, according to researcher TrendForce. 

Skyworth established a new firm focusing on 8K in July.

It announced an investment of 1.5 billion yuan over the coming years, including producing 5G-enabled 8K recorders and new technologies to improve gaming and WiFi features on TVs.

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