Advertising market revenue picks up slightly from last year

Advertising market income increased 0.4 percent in the first half of the year, picking up from just 0.1 percent growth a year ago. 

China’s advertising spending stabilized in the first half of the year, adding 0.4 percent from a year ago, the latest data shows.

Radio stations’ advertising income advanced 9.2 percent, while that of TV stations shrank to 3.6 percent from a 3.8 percent fall a year ago, according to CTR China’s latest report.

China Central Television’s ad income jumped 35.5 percent from a year ago, while provincial level TV stations suffered greater losses due to a loss of audience attraction.

Non-digital media saw their advertising income lower by 4.1 percent, the smallest decline in two years, with the top 20 advertisers now making up 28.4 percent of overall income, while local brands are also growing in influence with higher ad budgets.

Print media still suffers from a drop in ad income, but at a slower rate compared to last year, with newspaper ad revenue falling 30.5 percent and magazine ad sales lowering 23.4 percent respectively.

Box office income declines also hurt cinema advertising, which only grew 19 percent compared to a 77 percent surge in the same period last year.


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