Beautiful future for business hub specializing in cosmetics

Wang Yanlin
Oriental Beauty Valley, a business hub located in Shanghai's southern Fengxian District, has attracted some 100 companies specializing in cosmetics, bio-medicine and food.
Wang Yanlin
Shot by Hu Jun. Edited by Zhong Youyang. Subtitles by Wang Xinzhou and Andy Boreham.
Beautiful future for business hub specializing in cosmetics
Wang Yanlin / SHINE

The business hub has helped in the growth of many domestic cosmetics firms.

Oriental Beauty Valley, a business hub located in Shanghai’s southern Fengxian District, has attracted some 100 companies specializing in cosmetics, bio-medicine and food.

“We hope to create more brands of global influence to make the valley a benchmark for the world beauty industry,” said Yuan Fei, general manager of Oriental Beauty Valley Group.

As a magnet, Japanese cosmetics giant Shiseido announced in March that it was setting up a research facility in the valley to drive its technological innovation.

Apart from serving foreign brands, the valley has been a good incubator for home-grown cosmetics firms as well.

Jala Group, the owner of brands including Maysu, Chando and botanical wisdom, started in Fengxian in 2001. It  saw the establishment of the valley in 2016 and had no hesitation in becoming a member of the valley’s council.

“We are lucky to have the valley as our home," said Jenny Chen, spokeswoman of Jala Group. "It offers a complete industry chain to help us grow into a leading cosmetics firm.

“We hope to make our brands a proud product of China."

For the China Brand Day, Chen said the group will launch tailor-made cosmetics for the first time, which will be livestreamed on Sunday.

On May 27, the valley will hold a competition for online hosts specialized in cosmetics, which will be first of its kind in China.

Beautiful future for business hub specializing in cosmetics
Wang Yanlin / SHINE

The valley is home to some 100 leading brands.

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