City festival to boost the digital economy

Zhu Shenshen
The event, part of Shanghai's Double Five Shopping Festival, features discounted products, demonstrations of cutting-edge technologies and innovation marketing and sales methods.
Zhu Shenshen
City festival to boost the digital economy
Zhu Shenshen / SHINE

A poster for the Shanghai Information Consumption Festival. 

The Shanghai Information Consumption Festival, starting Sunday of the World Telecom Day and part of the Double Five Shopping Festival, will feature discounted products, demonstrations of cutting-edge technologies and innovation marketing and sales methods, the organizers, including local government bureaus and the Shanghai Information Services Association (SISA), said on Thursday.

“It’s a stage for Shanghai to display the latest results in new and intelligent infrastructure and boost digital consumption today and in the future,” said SISA’s Secretary General Lu Lei.

Mobile carriers China Mobile, China Telecom and China Unicom, smartphone vendors Huawei, Oppo, Vivo and ZTE, service providers Trip (formerly Ctrip), Pinduoduo, Red (Xiaohongshu) and Meituan Dianping, electric car makers, home appliance makers and cultural firms will feature at the festival.

It will have over 100 events, 1,000 broadcasts and feature 10,000 firms.

Organisers say they expect the festival to boost consumption in the city by at least 100 million yuan (US$14.3 million). City leaders and six district heads will attend the event and take part in online sales activities.

The festival spotlight will be on 5G, a key part of intelligent infrastructure. Meanwhile, it’s also the World’s Telecommunications Day on Sunday.

Mobile carriers will offer consumers discounted 5G packages and devices from Huawei, Vivo, Oppo and ZTE. They will offer users free 5G services such as VR and high-definition broadcasting in 45 flagship outlets.

Other parts of the festival cover autonomous vehicles, smart home appliances, cloud services, smart health care, digital entertainment, online education, travel coupons and campaigns and retail services. 

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