City retailers shift to nighttime economy
More local retailers are shifting toward the nighttime economy to fully leverage various promotional activities to boost consumer spending, according to Liu Min, deputy director of the Shanghai Commission of Commerce.
On top of nine existing nightlife leisure activities clusters, more central business districts are to join a monthlong campaign and also extend that period to cover the whole summer season.
More local business districts, retailers and new locations will participate in the city’s nightlife festival, which is also part of its Double Five Shopping Festival.
Dozens of outdoor street bazaars have been held, featuring entertainment shows, street art performances, local snacks, handmade crafts and late night eateries.
The commerce commission is also working with cultural and tourism departments to offer a variety of nighttime events and activities with local cultural elements.
It has organized spot checks on about two dozen nighttime fairs and street bazaars and has urged organizers to carry out measures to avoid overcrowding and to have visitors' temperatures checked.
It also requires department stores to carry out routine cleaning and disinfection.