Time-honored food brand ready for citywide e-yuan
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Zhu Shenshen / SHINE
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Zhu Shenshen / SHINE -
Zhu Shenshen / SHINE -
Traditional food store kicks off e-yuan services.
Zhu Shenshen / SHINE
Qiaojiashan, a traditional Shanghai gourmet brand dating back to 1909, is beginning e-yuan services on Wednesday, the latest step for the city to boost official digital currency citywide.
Shanghai New Xuhui Group, Qiaojiashan's parent firm and Shanghai-based tech firm Huifu signed a deal to launch and promote e-yuan services to boost the new retail and digital transformation in the city.
Consumers with e-yuan mobile pocketbooks can finish payment services easily, while Qiaojiashan can store and analyze consumption data and establish a membership system to improve business operations, said tech service provider Huifu.
The upgrade to e-yuan payment will boost the company's digital transformation and is expected to lure more young consumers, said New Xuhui's Chairman Shui Ge.
Qiaojiashan has launched a new brand called Qiao Coffee, with several new stores to offer both coffee and traditional dim sum. They have received a warm market response.
Wuzhong Market, which also belongs to New Xuhui Group, recently collaborated with luxury brand Prada for a pop-up event that attracted many visitors.
Qiaojiashan, Qiao Coffee and Wuzhong Market now all support e-yuan payment.
E-yuan adoption by more residents is also one of the key targets for Shanghai's five-year digital development blueprint, city officials said recently.
