A platform for international cooperation in culture and tourism industry
More than a dozen of domestic cultural and creative institutes, enterprises and travel services providers, signed cooperation agreements with their peers from abroad at the China International Import Expo on Thursday to promote the bilateral and multilateral development of culture and tourism industry.
A parallel session of the CIIE, the Conference on Chinese Cultural Product Marketing offered a platform for the international cooperation in creative design, stage performance and art shows, animation and games as well as intellectual property licensing. Shanghai Broadcasting Film & Television Producers Association, Time Publishing and Media Co, Online Game Association and Ctrip.com all attended the session.
The conference also promoted the integration of culture and tourism, according to Ren Yibiao, chairman of National Base for International Cultural Trade (Shanghai).
“The Shanghai base will help cultural and travel products and projects to expand to the overseas market,” said Ren. “To promote the integrated development of culture trade, finance, art service, culture investment and technology, encourage and support the innovation of content and operation mode of cultural products and services.”
After over a decade of construction, the Shanghai base in the China (Shanghai) Pilot Free Trade Zone, has clustered more than 600 culture firms and attracted 40 billion yuan (US$5.78 billion) of investment.