Chilean cherries hit Shanghai market
Fresh Chilean cherries hit Shanghai's market on Wednesday, with the country's fruit exporters stepping up cooperation with supermarkets and online food retailers to bring its succulent and sweet fruits to consumers here.
The Chilean Cherry Committee of the Chilean Fruit Exporters Association on Wednesday launched strategic cooperation with supermarket chain Auchan and Taoxianda, an online food retailer platform of e-commerce giant Alibaba. Fresh and delicious Chilean cherries are available at all Auchan stores from Wednesday and can be purchased online, with consumers receiving their orders within one hour.
The export volume of cherries from Chile to China reached more than 160,000 tons last year, a record high according to the Chilean Fruit Exporters Association.
"Chilean cherries are available from November through to Chinese New Year, and we are working with 23 retail chain partners offline and online across China, with cherries reaching 61 cities in China," said Christian Carvajal of the association.
Chile will bring a wide range of fresh fruits such as kiwifruit and pears to Chinese tables, Ignacio Concha, Consulate General of Chile in Shanghai said.
Chile boasts ideal conditions for the production and export of fresh cherries because of its unique geographical environment and climatic conditions — it is currently the world's largest exporter, supplying cherries to China all winter long from November through February.