Snack giant Mondelēz savors Chinese market opportunities
Snack brand Mondelēz has brought about 100 products, including biscuits, chocolates, chewing gum, candy, powdered beverages and cheese to the CIIE. These items represent more than 10 leading brands and were imported from 11 countries.
Joost Vlaanderen, president of Mondelēz China, said during an interview at the CIIE that Chinese shoppers welcome snacks that are associated with Chinese cultural heritage elements, such as the Forbidden City.
“We believe that China will be the largest contributor to the growth of the global snacks market, and Mondelēz China has become an important engine driving the company’s growth around the world,” he said.
The company's attendance at the expo for the second year also attests to the importance of the China market as well as its commitment to a long-term development in the country.
"We want to know not only what Chinese consumers are talking about right now, but also about the topics tomorrow," Vlaanderen added, noting that its local factory and R&D facilities can be fully leveraged in the future to keep up innovations and bring in brands from around the world to China.
One of its latest innovations includes a mixture of mini Oreos with nuts in small packages for consumers who seek snacks with more nutritional benefits.
Vlaanderen said the company has successfully gained share in China's chewing gum and biscuits markets in recent years as its continued investment in local flavors is clearly paying off.
The chocolate brand Toblerone from Switzerland, the chocolate brand Cote d'Or from Belgium, the chocolate biscuit brand LU from France are showcasing many gift-wrapped high-end products at the Mondelēz' booth, as well as its famous cracker brand Ritz and the powdered beverage brand Tang.