M&M's and digital scents
Mars' chocolate brand M&M’s will showcase the M&M’s Color Works which will allow consumers to select their favorite colors based on their personal preferences, and then mix into a colorful M&M’s cup. The self-service vending machine also comes with a built-in membership system which offers customized information for chocolate lovers and tailor-made benefits.
Digital Scent Shelf is another intelligent device that uses a smart algorithm to decode the scent of products so that consumers can have an actual experience of how new flavors taste before making their purchase decisions.
The smart shelf leverages artificial intelligence and a wearable smart device to offer customized recommendations of gum and mint products to consumers.