Luxury Italian designer outlet to grow further in China market

RDM Group, the owner of luxury designer outlet brand Florentia Village, is making solid expansion in China amid double-digit growth in both revenue and footfall.

The Italian company, which first entered the China market in 2009, is developing its seventh outlet in southwest Chongqing following Tianjin, Shanghai, Guangzhou, Wuhan, Hong Kong and Chengdu. Tapping further into the country's third- and fourth-tier cities is the current goal, according to Maurizio Lupi, managing director of Florentia Village and RDM Asia.

Total investment for the Chongqing project, with a first phase involving some 30,000 square meters, will be around 1 billion yuan (US$145 million), the company said.

Opening its first China outlet in Wuqing, Tianjin, in 2011, Florentia Village registered total revenue of 6.7 billion yuan and foot traffic of 13.6 million in 2017, a year-on-year increase of 22 percent and 23 percent, respectively.